Montego Bay’s “Hip Strip”, “Gloucester Avenue”, will become “Jimmy Cliff Avenue” after an official renaming ceremony on Thursday March 28, 2019. The Ministry of Culture and Entertainment and Sport, Ministry of Tourism and the St James Municipal Corporation have come together to honor the Reggae icon Jimmy Cliff.
Minister Olivia Grange said of the event:
I believe this is a well-deserved honour for Jimmy Cliff and appropriate recognition of his contribution to Jamaica. I have been working on this initiative for a while with stakeholders including my colleague, Ed Bartlett, the Tourism Minister; the MP, Minister Chang; Mayor Davis and the team at the St James Municipal Corporation; and Jimmy Cliff’s team. I am very happy that all is now in place for the unveiling of the Jimmy Cliff Boulevard.
The Civic Ceremony is scheduled for 4:00 pm at the Old Hospital Park in Montego Bay, St James and will be officiated by Montego Bay’s Mayor, Homer Davis.
The ceremony will include musical tributes by Dean Frazer, Richie Spice, Karen Smith, among others.